Data Protection Notice

Introduction

aurora-whale is committed to protecting your personal data and respecting your privacy rights. This Data Protection Notice explains how we comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

Data Controller

aurora-whale acts as the data controller for personal information collected through our website and consulting services.

Contact information:
aurora-whale
427 Wellington Street West, Suite 305
Toronto, ON M5V 1E7
Canada
Email: [email protected]

Legal Basis for Processing

We process your personal data under the following legal bases:

• Consent: When you have given clear consent for us to process your personal data for specific purposes
• Contract Performance: When processing is necessary to fulfill our consulting services contract with you
• Legal Obligation: When we must process data to comply with legal requirements
• Legitimate Interests: When processing is necessary for our legitimate business interests, provided your rights do not override those interests

Categories of Personal Data We Process

We may collect and process the following categories of personal data:

• Identity Data: Name, title, professional role
• Contact Data: Email address, mailing address
• Business Data: Company name, industry, business structure
• Consultation Data: Information shared during consulting engagements, family business dynamics, strategic objectives
• Technical Data: IP address, browser type, device information, website usage patterns
• Communication Data: Correspondence and communications with us

How We Collect Personal Data

We collect personal data through:

• Direct interactions when you contact us or engage our services
• Automated technologies as you navigate our website (cookies, server logs)
• Third parties or publicly available sources when relevant to our services

Your Data Protection Rights

Under data protection law, you have rights including:

Right to Access

You can request a copy of your personal data we hold and information about how we process it.

Right to Rectification

You can request correction of inaccurate or incomplete personal data.

Right to Erasure

You can request deletion of your personal data in certain circumstances, such as when it is no longer necessary for the purposes it was collected.

Right to Restrict Processing

You can request that we suspend processing of your personal data in certain circumstances.

Right to Data Portability

You can request transfer of your personal data to you or a third party in a structured, commonly used, machine-readable format.

Right to Object

You can object to processing of your personal data where we rely on legitimate interests as the legal basis.

Right to Withdraw Consent

Where we rely on consent, you can withdraw it at any time. This does not affect the lawfulness of processing before withdrawal.

Right to Lodge a Complaint

You have the right to lodge a complaint with a data protection supervisory authority.

Exercising Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. We may need to verify your identity before fulfilling your request.

Data Security

We implement appropriate technical and organizational security measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Access controls and authentication procedures
• Regular security assessments and updates
• Staff training on data protection practices
• Confidentiality agreements with service providers

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• Consultation records: 7 years from completion of engagement
• Contact information: Until you request deletion or withdraw consent
• Website analytics data: 24 months
• Financial records: As required by applicable tax and accounting laws

International Data Transfers

If we transfer your personal data outside Canada or the European Economic Area, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions recognizing equivalent data protection standards
• Other mechanisms approved under applicable data protection laws

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects or similarly significant effects on individuals.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies.

Updates to This Notice

We may update this Data Protection Notice periodically. Changes will be posted on this page with an updated effective date. Significant changes will be communicated directly to you where appropriate.

Contact and Complaints

For questions about this notice or to exercise your rights, contact us at:

Email: [email protected]
Address: 427 Wellington Street West, Suite 305, Toronto, ON M5V 1E7, Canada

If you are not satisfied with our response, you may lodge a complaint with:

• Office of the Privacy Commissioner of Canada (for Canadian residents)
• Your local data protection supervisory authority (for EU/EEA residents)