Privacy Policy

Introduction

aurora-whale ("we," "our," or "us") is committed to protecting the privacy and confidentiality of personal information we collect through our website and consulting services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide to us, including:

• Name and contact information (email address, mailing address)
• Business information (company name, role, industry)
• Information about your family business structure and challenges
• Communications you send to us

Information Collected Automatically

When you visit our website, we may automatically collect:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website addresses

How We Use Your Information

We use collected information for the following purposes:

• To provide consulting services and respond to your inquiries
• To communicate with you about our services
• To improve our website and service offerings
• To comply with legal obligations
• To protect our rights and the rights of others

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share information only in the following circumstances:

• With Your Consent: When you explicitly authorize us to share information
• Service Providers: With trusted third-party service providers who assist in operating our website or conducting our business, under strict confidentiality agreements
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets

Confidentiality in Consulting Engagements

Information shared during consulting engagements is subject to enhanced confidentiality protections:

• Individual stakeholder interviews remain confidential unless you explicitly permit disclosure
• Sensitive family and business information is protected under our professional standards
• We implement appropriate security measures to protect consultation records

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Consulting engagement records are retained according to professional standards and legal requirements.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal obligations
• Objection: Object to certain processing of your information
• Withdrawal of Consent: Withdraw consent for processing where consent was the basis

To exercise these rights, contact us at [email protected]

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie preferences through your browser settings. For more information, see our Cookie Policy.

Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

International Data Transfers

Your information may be transferred to and processed in locations outside your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable laws.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our services after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, contact us at:

aurora-whale
427 Wellington Street West, Suite 305
Toronto, ON M5V 1E7
Canada
Email: [email protected]